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Where Are Indians Buying Second Homes? Top Destinations Driving the Trend

In the past few years, the availability of owning a second home has improved a lot. What was considered a luxury for holidays is now, thanks to hybrid working, increased disposable income, etc., becoming a lifestyle and investment decision. Thus, more and more people in India are purchasing properties in locations that offer them the opportunity for a better quality of life and increased property value.

GP
GenuinePlots Research Team
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📅 October 6, 2026
⏱ 2 Min read
Where Are Indians Buying Second Homes? Top Destinations Driving the Trend

In the past few years, the availability of owning a second home has improved a lot. What was considered a luxury for holidays is now, thanks to hybrid working, increased disposable income, etc., becoming a lifestyle and investment decision. Thus, more and more people in India are purchasing properties in locations that offer them the opportunity for a better quality of life and increased property value.

Alibaug: From an Escape Over the Weekend to a Residential Area

Alibaug has seen significant changes in second-home market trends in Maharashtra. Improvements to both ferry services and roads, along with newly planned infrastructure projects, make it much easier to get to Alibaug from Mumbai.

Who is Investing?

* High net worth individuals from Mumbai

* Owners of businesses

* Famous people

* Investors looking for a second home

Widely recognised locations:

* Mandwa

* Kihim

* Awas

* Nagaon

* Revdanda

* Sasawane

Real estate trend: The preferred property types remain high-end apartments, luxury villas, and premium plotted developments.

Hotspots for Investment : Lonavala, Karjat & Kasara

The best options for buyers seeking luxury second homes in India amidst nature and near Mumbai and Pune are Lonavala, Karjat, and Kasara, which offer scenic views and are easily accessible by road.

People Investing are:

* Affluent individuals from the cities of Mumbai and Pune

* Buyers in search of weekend getaways

* Corporations leasing properties for retreats

Top selected locations for purchase:

* Tungarli

* Pawna Lake

* Old Lonavala

* Karla

Currently, in the real estate sector, the demand for serviced villas, secured communities, and rental accommodation is at its peak.

Goa: India's Lifestyle Investment Hub

Goa has changed from a popular holiday destination to a place that attracts buyers seeking available housing options, good rental returns, and high-quality living conditions.

The buyers include:

* Remote employees.

* Startup entrepreneurs.

* Rich people of Mumbai & Bangalore.

* People from other countries who are of Indian origin.

The most popular places include:

* Assagao

* Siolim

* Morjim

* Vagator

* Anjuna

* Parra

* Porvorim

The real estate trend is driven by interest in luxurious villas, residential plots, apartments, and rental properties for long-term stays.

The Bottom Line

Today's second-home buyers are looking beyond vacations. They seek locations that offer strong appreciation potential, quality infrastructure, rental opportunities, and an enhanced lifestyle. Whether it's the coastal charm of Alibaug, the hills of Lonavala and Karjat, or Goa's vibrant lifestyle, second-home destinations are emerging as some of India's most promising real estate investment markets.

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