This Privacy Policy describes how Genuine Plots ("we", "us", "our") collects, uses, discloses and protects personal information when you access or use our website and services. By using the Website, you agree to our collection and use of information in accordance with this policy.
Privacy Policy
GenuinePlots is Maharashtra's trusted platform for verified land and plot transactions — connecting buyers, sellers, developers, and channel partners across the state. We take your privacy seriously and are committed to handling your personal data with transparency, care, and in full compliance with applicable Indian law, including the Information Technology Act, 2000, and its amendments.
This policy applies to all visitors, registered users, sellers, buyers, and partner entities who interact with our website at genuineplots.com or any of our associated services, mobile interfaces, or communication channels.
By continuing to use our website and services after any update to this Privacy Policy, you acknowledge and accept the revised terms. We encourage you to review this page periodically for any changes.
What Information We Collect
We collect information to provide and improve our services. The categories of personal data we may collect include:
How We Use Your Information
The information we collect is used strictly for legitimate purposes related to the delivery and improvement of our platform and services. We may use your information for:
- Processing your enquiries, listings, or requests and communicating with you about the same.
- Administering and improving our services, website functionality, user experience, and internal analytics.
- Sending marketing communications (with your consent where required by law) about land listings, promotions, or services we believe may interest you.
- Compliance, fraud prevention, and investigating misuse of our platform or services.
- Matching buyers with suitable verified listings based on stated preferences and search history.
- Any other purpose for which you provided the information, or that is otherwise authorised by you or required by applicable law.
We do not sell your personal information to third parties for their own marketing purposes.
Disclosure of Information
We may share or disclose your information only in the circumstances described below. We apply appropriate safeguards in each case.
- Service providers and technology partners who assist in operating the Website (e.g., hosting providers, analytics tools, email delivery services, payment processors).
- Legitimate business affiliates, land sellers, or buyers — insofar as you have posted or authorised your listing for interaction on our platform.
- Channel Partners and registered brokers — to the extent necessary to facilitate property enquiries you have submitted or listings you have made visible.
- Law enforcement or regulatory authorities — if required by law, court order, or to protect our rights, property, or the safety of our users and the public.
- Successors in business — in the event of a merger, acquisition, or sale of all or part of our assets, your data may be transferred as part of that transaction.
- Any other third party where you have given explicit consent or where permitted under applicable Indian law.
Cookies & Similar Technologies
We and our service providers may use cookies, web beacons, local storage, pixels, and similar technologies to collect usage and device information, improve our services, and deliver relevant content.
| Cookie Type | Purpose | Can You Opt Out? |
|---|---|---|
| Essential | Required for the website to function correctly — login sessions, security, basic navigation. | No — necessary for the site |
| Analytics | Help us understand how visitors use our website. We use tools like Google Analytics. | Yes — via browser settings |
| Preference | Remember your choices such as location filter, language, and display settings. | Yes — clearing cookies resets |
| Marketing | Used to deliver relevant property listings and advertisements based on your browsing behaviour. | Yes — opt out in settings |
You may choose to disable cookies through your browser settings; however, certain features of the Website — including saved searches, preferred listings, and account access — may not function properly if you do so.
Data Security & Retention
We implement commercially reasonable organisational, technical, and administrative security measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction.
Nonetheless, no method of transmission over the Internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. Please contact us immediately at legal@genuineplots.com if you suspect any breach involving your data.
Your Rights & Choices
Depending on your jurisdiction and applicable laws, you may have rights regarding your personal information. We respect these rights and will work to honour them within the scope of what is legally required and technically feasible.
To exercise any of these rights, please contact us at legal@genuineplots.com. We will respond within a reasonable time frame and in accordance with applicable law. We may need to verify your identity before processing certain requests.
Children's Data
Our website and services are not intended for, directed at, or designed to attract children under the age of 18 years. We do not knowingly collect, store, or process personal information from minors.
If we become aware that we have inadvertently collected personal information from a child under the age of 18, we will take immediate steps to delete that information from our records. If you believe we may have any information from or about a minor, please contact us at legal@genuineplots.com.
We encourage parents and guardians to monitor their children's online activity and to help enforce this policy by instructing their children never to provide personal information on our website.
Changes to This Privacy Policy
We reserve the right to modify or update this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or other factors. All changes will be posted on this page with the date of the most recent revision clearly indicated at the top of the document.
- Update the "Last Updated" date at the top of this page.
- For material changes that significantly affect your rights, we will notify registered users via email or a prominent notice on the website.
- Your continued use of the Website after changes are posted constitutes your acceptance of the revised Privacy Policy.
- We recommend reviewing this page periodically — we suggest every 3 months or whenever you notice an update date change.
If you do not agree with any updates to this Privacy Policy, you should discontinue use of our services and request deletion of your data as described in Section 7 above.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to reach out to us through any of the channels below. Our team is committed to responding within 2 business days.
