1. What is the Zepto Effect, and how does it simplify buying branded land?

The Zepto effect represents the new-age expectation of speed, convenience, and instant access—just like getting groceries in 10 minutes. Through its partnership with The House of Abhinandan Lodha (HoABL), Zepto brings the same convenience to buying branded land, giving users quick access to verified plots, transparent pricing, and fast decision-making tools. 

2. What is branded land, and why is it becoming popular?

Branded land, offered by HoABL, brings trust, documentation clarity, luxury-level planning, and legally secure ownership to land buying. The Zepto effect enhances this experience by making the discovery process fast and seamless—buyers can instantly explore details before visiting the site.

3. How does the Zepto Effect help users explore branded land in Vrindavan, Goa, Ayodhya, Dapoli, and Maharashtra?

With the Zepto effect, users can instantly browse curated information about branded land projects in Vrindavan, Goa, Ayodhya, Dapoli, and several locations across Maharashtra. They can view plot availability, pricing, amenities, legal transparency, and community plans—within seconds.

4. Why is the Zepto x HoABL partnership significant for land buyers?

The partnership combines HoABL’s expertise in branded land with Zepto's ultra-fast digital ecosystem. This means buyers can quickly access verified land information, book site visits, check availability, and begin the buying process with unmatched speed and credibility.

5. Can investors compare branded land opportunities instantly using the Zepto Effect?

Yes. The Zepto effect allows investors to compare multiple land destinations instantly—whether it's spiritual zones like Ayodhya and Vrindavan, leisure hubs like Goa, coastal regions like Dapoli, or upcoming investment hotspots in Maharashtra—helping them make faster, more informed decisions.

6. Is the Zepto Effect helpful for first-time land buyers?

Absolutely. First-time land buyers often struggle with trust, documentation, and clarity. The Zepto effect solves this by offering instant information, transparent details, and seamless access to HoABL’s branded land, making the buying journey simple, safe, and confidence-driven. 

1. India’s economy is growing fast

More people are moving to cities, leading to higher demand for housing and offices.

Land prices remain lower than in many global cities.

New regulations (such as RERA) have made the sector more transparent.

India is building metros, highways, and airports—boosting the value of nearby land.

Global companies seek to invest in stable, long-term markets; India is well-suited.

2. How Foreign Money Enters India’s Real Estate

Main ways international money comes in:

• Investment funds and private equity buy land or partner with developers.
• Sovereign wealth funds (government-backed global funds) invest in big projects.
• Multinational developers bring money + expertise to build modern projects.
• NRIs buy homes, land, and commercial property for investment.
• Global companies set up offices, tech parks, and warehouses.

3. How International Investment Boosts the Land Market

a) More Money for Land Buying

Foreign investors give developers the money needed to buy large land parcels.

This increases land demand → land prices rise.

b) Faster and Bigger Projects

Foreign partners help build:

• townships
• malls
• office parks
• warehouses
• data centres

This increases land values in surrounding areas.

c) New Types of Real Estate

International investors support new-age sectors like:

• logistics parks
• industrial corridors
• co-working spaces
• senior living
• student housing
• data centres

These require large tracts of land, thereby increasing land demand.

d) Higher Standards and Better Design

• Foreign developers bring:
• modern architecture
• global construction standards
• eco-friendly buildings
• smart technology

This improves the overall quality of real estate in India.

e) More Jobs and Economic Growth

International investment accelerates construction, which creates:

• direct jobs (construction workers)
• indirect jobs (material suppliers, services)
• A healthier economy → higher land demand.

4. Why NRIs Play a Big Role

NRIs invest heavily because:

• They want to build assets in India.
• They earn in stronger currencies → property feels “cheaper.”
• They prefer long-term investments like land and real estate.
• Digital buying and virtual tours have made it easier.

NRIs are major buyers in:

• luxury homes
• plotted developments
• vacation homes
• commercial property

Their investments push demand and raise land prices.

5. Positive Effects on India’s Land Market

The land boom happens because foreign money:

• increases demand for land
• speeds up project launches
• improves market confidence
• brings better technology and design
• increases transparency
• makes real estate more professional
• supports new infrastructure around land parcels

Overall result → land becomes more valuable, more usable, and more productive.

6. Challenges to Keep in Mind

Even though international investment helps, it also brings risks:

• Land prices may rise too fast
• Foreign funds can pull out during global crises
• Land acquisition issues can slow projects
• Some cities may get overheated due to too much investment
• India must manage this growth carefully.

7. Conclusion

International investment has become a major fuel for India’s land boom.

It brings:

• capital
• confidence
• expertise
• global quality standards
• long-term stability

This combination has made India one of the world’s most attractive real estate and land markets.

Purchasing property in India can be an NRI’s dream fulfilled – it could be a part of one’s homeland, a safe investment opportunity, or a holiday destination in the future. However, many NRIs make common mistakes that could make their “dream” a “nightmare.” Research is required before purchasing any land.

1. Not Verifying the Land Title and Ownership

Purchasing land without properly verifying the title documents is one of the most common mistakes made by NRIs. There may be disputes over title papers or legal issues associated with them.

Tip: Always check the original title deed and encumbrance papers and any pending litigation on the said property. Get a lawyer to check its validity.

2. Ignoring Local Regulations

Land in India is governed by various rules regarding zoning, uses, and construction, which vary from state to state and even municipality to municipality. At times, NRIs fail to account for this and find themselves in a tricky situation later on.

Tip: Check if the property is a residential, commercial, agricultural, or restricted one for NRI purchase. Take advice from local sources before signing any agreement.

3. Skipping Physical Inspection

Most NRIs rely on pictures, videos, or an agent for property evaluation. This may prove dangerous since the property may have disputes, boundary problems, or may not even be suitable for construction.

Tip: If possible, visit the property yourself or appoint a representative to view the property in-person.

4. Overlooking Future Development Potential

Purchasing land without a concern for its connectivity and infrastructure can reduce its value. It may look ideal today, but it may remain so or become a difficult-to-sell land property in the future.

Tip: Make sure to check out local developments, roads that are going to be built soon, utilities, and the surrounding area expansion before. 

5. Relying Solely on Agents or Relatives

Though these recommendations from agents or family members are useful, NRIs can sometimes rely solely upon them. This can cause miscommunication and even deception if not checked.

Tip: It is essential to validate all details independently. Please seek legal and property counsel.

6. Ignoring Tax and Compliance Rules

NRIs must comply with Indian regulations for land purchases, including FEMA guidelines, remittance limits, and tax obligations. Skipping this results in penalties or lawsuits.

Tip: Get legal and professional advice on NRI property laws from a tax consultant or Genuine Plots.

Conclusion

Buying land as an NRI can be a rewarding investment, but due diligence, research, and legal verification must go into it. Steer clear of these common mistakes and seek professional advice for an informed decision-one that will surely help you protect your investment and your peace of mind.

Wellness is no longer just a lifestyle choice — it has become a core priority for Indian homebuyers. From air-purifying homes to green community spaces, wellness real estate is transforming the way residential projects are planned, built, and marketed in India. The shift is driven by health-conscious consumers, post-pandemic awareness, and developers recognising that “healthy living” is now a key differentiator.

1. What Is Wellness Real Estate?

House and community planning to enhance physical, mental, and emotional well-being.

Key Features

• Air Purification and Ventilation Systems
• Water filtration and sanitation improvements
• Natural greenery in abundance, open spaces, biophilic philosophy
• Indoor and outdoor spaces for a "lifestyle" 
• Yoga lawns, jogging tracks, cycling paths
• Natural Light, Sound Reduction, Non-Toxic Materials
• Health-oriented smart tech (air quality monitors, climate control systems)

All these factors come together to provide for an environment that supports overall well-being.

2. Rising Health Consciousness Among Buyers

Why Demand Is Increasing

Following the pandemic, consumers are drawn to properties that have a positive impact on immunity, stress, and mental well-being.

• Lifestyle diseases are on the rise: stress, pollution, and sedentary behaviour are driving demand for healthier living environments.
• Millennial mentality: Experience and wellness have become more important to modern consumers than simple luxury.

Consumers in today’s world are no longer content with the typical amenities associated with the dwelling; they require homes that will increase the quality of their life.

3. Developer Response

Developers have incorporated principles related to wellness in master plans, architecture, and design. Landscape gardens, forest trails, herbal gardens, community orchards

Meditation room access, walking trails, and patches for organic farming.

4. Well-Being Advantages for Residents

• Cleaner air means fewer respiratory problems.
• Higher levels of sunlight improve sleep and mood.
• Fitness areas promote exercise
• Purified water systems are safe for drinking.
• Nature-connected spaces reduce stress
• These promote relaxation as well as meditation
• Community gardens and open spaces promote bonding.
• Better indoor quality improves productivity and concentration

5. Market Growth & Investment Value

Wellness real estate is not only a lifestyle trend — it is also a strong investment category.

Why It’s Growing Fast

• Properties with wellness features command 10–30% higher premiums
• Homes in wellness communities have better resale value
• Higher rental demand from health-conscious tenants
• Strong appeal among NRIs and global buyers
• Developers offering wellness as a core USP to stand out

Wellness real estate does not remain restricted to apartments or villas. The concept of "plot" investments has started emerging as a powerful manifestation of the trend. Today, most buyers are keenly interested in second plots of land or farmland where owners can build their own personalised wellness destinations away from the stress of city life. Plot projects situated in the vicinity of natural zones such as hill slopes, forest fringes, lake shores, or sparsely populated suburbs offer the benefits of fresh air, ample space for commuting, areas for organic farming, and the freedom to build a residence to suit their wellness needs. Plots allow families to have a garden of their own choice where they can sit for their morning/afternoon "power" meditation sessions, as well as for holding indoor/outdoor seating arrangements for their "power" dinners. The plots are also ideal for constructing eco-friendly structures. 

The Bottom Line

Wellness real estate is not a temporary trend. It is evolving into the future standard of residential living in India — healthier homes, healthier communities, and healthier lifestyles.

The country is undergoing a lifestyle shift, with people opting for more space, more green space, more wellness, and more slow living. The farmhouse and nature-centric communities, a luxury earlier or a weekend escape plan, are now turning out to be mainstream options for living and for investment.

Pune, with a combination of natural assets and economic development that is quite unparalleled in other parts of the country, is turning out to be one of the largest hotspots for this trend.

​1. Farmhouses Evolving Into Multi-Purpose Lifestyle Assets

​Farmhouses around Pune are no longer just holiday homes. They now serve multiple long-term purposes, such as:

• Personal retreats
• Remote work residences
• Wellness & meditation homes
• Organic farming spaces
• Boutique homestays & rental properties
• Investment assets with high land appreciation

Locations like Mulshi, Velhe, Marunji, Lonavala, Talegaon, Panshet, and Paud Road belts are attracting serious attention due to abundant greenery, hills, lakes, and proximity to the city.

2. Wellness-First Living Is Becoming a Priority

​Residents increasingly prefer:

• Cleaner Air
• Being near nature
• Space for outdoor living
• Lower population density
• Healthier, Quieter Environment

This is causing consumers to drift away from the city centre and opt for the relaxing views of the outskirts.

​3. Connectivity Improvements Are Fueling Demand

​Pune’s infrastructure development is playing a huge role in making nature-led living practical and accessible.

Key improvements shaping this trend:

• Proposed Pune Ring Road
• Faster connections to Mulshi, Pirangut, Paud, Hinjawadi Phase 3
• Widening of major highways
• Metro expansion toward key nodes
• Rise of work hubs across West Pune

4. Rise of NA Plots & Customisable Nature Homes

Many buyers now prefer NA plots or legally clear farmhouse plots where they can:

• Design personalised villas
• Create curated landscapes
• Build eco-friendly homes

Implement sustainable living systems (solar, rainwater harvesting, organic farms)

This freedom of customisation is one of the biggest drivers behind the surge in nature-led living.

5. Biophilic & Sustainable Architecture Is Becoming Mainstream

​Developers in and around Pune are adopting modern eco-design concepts such as:

• Open-to-sky courtyards
• Natural ventilation
• Green roofs & vertical gardens
• Earthy building materials
• Water-sensitive landscaping
• Low-density planning

Homes are intentionally designed to blend with nature, not compete with it.

6. Lifestyle Shifts Among Young Buyers & Professionals

​A new category of buyers is emerging:

• Entrepreneurs
• IT professionals
• Creative freelancers
• Wellness-focused families
• NRIs returning to India
• They are choosing farmhouse living for:
• Hybrid work models
• Peaceful lifestyle
• Ability to host gatherings
• Healthier environment for children
• Lower long-term stress

This is transforming farmhouses into primary homes, not just second homes.

7. Strong Investment & Appreciation Potential

​Farmhouse and nature-led properties around Pune are showing strong returns due to:

• Limited availability of scenic land
• High demand from local and outside buyers
• Proximity to Pune’s expanding tech & business hubs
• Rapid infrastructure development
• High rental income potential through short-stay villas and retreats

These factors make them future-proof assets in both lifestyle and investment terms.

8.  The Rise of Eco-Communities & Wellness Townships

The future will bring more organised nature-led communities offering:

• Private farmlands
• Clubhouses in natural settings
• Lakeside decks
• Meditation gardens
• Cycling & trekking paths
• Community farming zones
• Low-density villas with large open spaces

These projects offer the best of both worlds: urban comfort + nature’s tranquillity.

​Conclusion

​​The farmhouse and nature-led lifestyle is not just a mere preference or mood swing – it is turning out to be a long-term lifestyle change in India. Pune is a pioneer in its suitability for climate, geography, workplace practices, and connectivity.

Non-Resident Indians (NRIs) generally have the desire to invest in land in India, whether for its heritage value or for its ability to create a luxurious or wealth-building opportunity. However, the regulatory environment surrounding the ownership of land by NRIs is distinct and varies according to the category of the land.

1. Agricultural Land and Farmland - Understanding the Restriction

• ​NRIs are also interested in agricultural land from an aesthetic perspective, in addition to its value for appreciation. However, NRIs cannot purchase agricultural land in India. Agricultural land includes plantations, or plots of land that are not used for any other purpose except agricultural purposes.
• Exceptions are rare, but an NRI is allowed to inherit farmland from a relative or receive it as a gift, and in extreme cases, an NRI may obtain permission to use the land for agriculture after clearance from the authority. An inherited agricultural plot of land cannot be sold to another NRI.
• Although agricultural lands have aesthetic and emotional value, NRIs searching for hassle-free investment options would normally be interested in lands identified as non-agricultural.

2. Semi-Developed and Developed Plots — Clarity and Legal Safety

• ​Semi-developed or fully developed plots would be some of the most readily available options to NRIs. This land is normally titled, well-documented, and also accessible to basic infrastructure such as water, electricity, or roads.
• These plots have a "Non-Agricultural" designation, which qualifies them to be eligible for purchasing through NRIs without the need for any special approvals. These lands are perfect for raising residential, villas, or even commercial buildings.
• Semi-developed plots offer an amalgam of affordability, lifestyle, and potential for long-term investments. They find particular favour in areas surrounding growing urban centres where land can be expected to appreciate in value.

3. Farmhouse Plots in Gated Communities — Lifestyle and Investment

• ​Farmhouses in the Gated or Planned Communities offer plots that are widely popular with the NRIs. Such plots are classified as non-agricultural and are provided with basic infrastructure, including utility services and security.
• Weekend homes, elderly care homes, and other small-scale resort homes would be apt for the land. Apart from their utility purpose, the land makes a good investment source. People would be interested in buying such lands in areas near cities or areas that contain beautiful landscapes.
• Farmhouse plots for investment offer the benefits of a rural residential experience with complete documentation for ownership, providing NRIs with a soothing experience regarding compliance with the authorities.

4. Large Estate Parcels (1–5+ Acres) — Strategic Asset Class

• NRIs looking to acquire bigger properties can consider estate plots that are an acre or bigger in size. Such properties have to be non-agricultural and ought to lie in or around areas where development corridors exist.
• Large plots of land will be ideal for entrepreneurial ventures like the construction of boutique resorts, health resorts, or eco-friendly resorts. They will also provide great appreciation potential. NRIs will have the option of developing the land step by step or using the land for co-investment schemes.
• In fact, unlike agricultural properties, after being properly zoned, such estates do not require any special approval to purchase or develop; hence, they make ideal acquisitions for NRIs.

​Key Considerations for NRIs

• ​One should always ensure that payments go through the right channels for regulatory compliance.
• Carry out extensive due diligence on the land titles, encumbrances, and ownership history.
• Before finalising a purchase, involve lawyers and property experts, especially if you intend to develop the property.

Conclusion

​Though purchasing an NRI in agricultural land in India is banned, several other options exist for NRI investment in land in India that are most assured. Semi-developed land, farmhouses, and large land parcels provide NRIs with secure property rights, lifestyle options, and substantial future appreciation on their land investments in India.