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Mahindra Lifespace Acquires 13.46-Acre Land Parcel in Pune for ₹3,500 Crore Housing ProjectZepto's "10-Minute Land" Offer: A Blend of Real Estate and Fast Commerce
India’s quick-commerce pioneer Zepto has taken its “10-minute delivery” model far beyond groceries — into real estate. The company recently announced a partnership with The House of Abhinandan Lodha (HoABL) to allow users to browse and book plots of land via the Zepto app, promising the entire process can be completed in about ten minutes.
This campaign, launched around Janmashtami, marks a bold step in redefining how fast high-value purchases can happen in India’s digital ecosystem.
How Does the “10-Minute Land” Model Work?
The process is designed to mimic Zepto’s signature delivery experience — but for land:
- Users open the Zepto app and search for “land.”
- Listings from HoABL projects appear, showing plot locations and pricing.
- Interested buyers can reserve their chosen land by paying a token amount online.
Within minutes, confirmation and documentation follow through secure digital channels.
While this doesn’t mean the entire property transaction is completed in ten minutes, the initial booking and reservation process is now lightning-fast — a symbolic nod to Zepto’s identity.
Why Is Zepto Entering Real Estate?
- Brand Expansion Beyond Groceries: Zepto wants to stand out in the rapidly changing quick-commerce market by focusing on high-value, experience-driven industries.
- Appeal to Millennial Investors: Younger consumers are more receptive to digital-first investments, including real estate, because they are accustomed to instant gratification.
- Marketing Innovation: The “10-minute land” tagline has generated massive buzz, aligning Zepto with speed, innovation, and convenience in every sphere.
The Challenge of Fast-Tracking Real Estate
Buying land isn’t as simple as ordering groceries — and that’s where the complexity lies.
- Regulatory obstacles:Title checks, verification, and documentation are necessary for real estate transactions and cannot be omitted.
- Risks to transparency:Traditional procedures are still required for the legal completion process, even though Zepto's platform may manage discovery and token payments.
- Scalability issues: At the moment, this service is only available for a few HoABL projects in areas like Vrindavan and Neral; the viability of extending to additional cities will rely on regulatory considerations.
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Why Climate-Responsive Design MattersLand Registry Rules 2025: A New Era of Digital Property Registration in India
- Fully Digital Registration
Property registrations will now happen completely online.
No more long queues or physical visits to government offices.
- Aadhaar & Biometric Verification
To avoid fraud, Aadhaar and fingerprint verification will be required during registration.
This ensures the buyer and seller are genuine.
- One National Property Database
All property records across the country will be stored in a single digital system.
Makes it easy to verify ownership and reduces chances of dispute.
- E-Signatures & Instant Updates
Documents can be signed electronically.
Parties will receive real-time status updates on their registration process.
- Transparent Pricing System
Property values will follow a standardized and fair pricing model.
Helps avoid price manipulation and confusion.
- Quick Dispute Resolution
A new system will be set up to handle property disputes efficiently.
Focuses on fast and fair resolutions.
- Rural Access Made Easy
Even people in remote villages can access the system online.
Designed to be user-friendly and inclusive.
Rollout Plan
The system will be implemented in phases throughout 2025 to ensure smooth transition.
- Benefits to the Public
- More transparency in property dealings
- Faster processes and reduced paperwork
- Stronger security against fraud
- Inclusive access for all regions
- Cost savings from reduced travel and documentation
- Standard pricing ensures fairness
- Live tracking of registration status
- Less legal hassle through quick resolution of conflicts
Gokhale Constructions Bags Prime Land in Punes Model Colony for Rs 311 Cr Unveils Ultra Luxury Vision
In a landmark deal that’s set to reshape Pune’s premium real estate landscape, Gokhale Constructions, one of the city's most reputed developers, has acquired 3.5 acres of prime land in Model Colony for a staggering Rs. 311 crore. The land, earlier owned by Seth Hirachand Nemchand Smarak Trust, sits at the heart of Pune, making it one of the most valuable and strategically located acquisitions in recent memory.
16 Lakh Sq. Ft. of Ultra-Premium Real Estate
This isn’t just another real estate development—it’s a bold, transformative vision. Gokhale Constructions plans to build a 16 lakh sq. ft. mixed-use development combining luxury residences and high-end retail spaces. With an estimated revenue potential of Rs. 2,500 crore, this project is poised to redefine upscale living in Pune.
- Starting price of residences: Rs. 7 Cr onwards
- Luxury retail & lifestyle experiences on-site
- Dedicated 51,000 sq. ft. modern hostel facility
- Revamping of existing Jain temple to enhance community heritage
- This multi-dimensional project uniquely blends heritage, luxury, and modern urban convenience—making it not just a home, but a lifestyle destination
A Legacy of Trust and Scale
Founded by Vishal Gokhale, a first-generation entrepreneur, Gokhale Constructions is no stranger to ambitious, high-quality developments:
- 200+ residential projects completed
- 5000+ families housed in central Pune
- Currently developing 2 million sq. ft. of residential and 3 million sq. ft. of commercial real estate
- Now actively entering Mumbai’s ultra-prime market, with deals underway
Source-Pune Pulse
PCMCs Demolition Drive Sparks Protests as Town Planning Schemes Loom in Chikhali Kudalwadi
The Pimpri-Chinchwad Municipal Corporation (PCMC) has come under fire from residents after the demolition of over 4,500 unauthorised structures in Chikhali-Kudalwadi. The aggressive drive, carried out as part of the civic body's efforts to reclaim land and initiate organised development, is linked to the launch of proposed Town Planning (TP) schemes in the area.
The PCMC has notified plans for two major TP schemes—one spanning 380 hectares in Chikhali-Kudalwadi and another covering 1,425 hectares in Charholi. These schemes are a part of the city's overall vision for orderly urban development, which seeks to solve the issues created by unorganised development and unauthorised buildings.
But the civic body's action has sparked mass unrest among residents, many of whom say they were not provided with adequate notice or alternative arrangements before their houses and buildings were razed. The situation escalated last week when a group of angry locals staged protests, shouting slogans and burning copies of the notification in a show of defiance.
Residents allege that the TP schemes disproportionately favour builders and developers at the cost of ordinary citizens who have lived in the area for years. The incident underscores the complex challenges that come with urban expansion, balancing civic planning with the rights of those directly affected.
As Pimpri-Chinchwad continues to grow, the success of these TP schemes may depend not just on the plans themselves, but on how well authorities can engage with, reassure, and include the communities they aim to transform.
Source: The Indian Express
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